STORIES, STYLE AND SPORTING GOODS AT ADIDAS, SINCE 1949

Through sport, we have the power to change lives. Sport keeps us fit. It keeps us alert. It brings us together. Athletes inspire us. They help us get up and move. And sporting goods with the latest technologies help us achieve our personal best.

Adidas is home to the martial artist, the boxer, the fitness enthusiast, and anyone who wants to challenge themselves. The 3 Stripes are everywhere. In sports. In music. On life's stages. Before kickoff, on the mat, in the ring, and on stage. To improve their game. To live their life and change the world.

Adidas creates to bring out the best in you. Adidas designs for athletes of all kinds. Creators who love to change the game. People who challenge conventions, break rules, and redefine them. Then break them again. We design sports equipment that helps you move, win, and live life to the fullest. We design, innovate, and iterate. We test new technologies in action.

We believe in constantly going back to the drawing board. We want to delve deep into the science behind sports and create products and equipment that advance the sport, raise the bar, and enable athletes to challenge themselves even further.